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5 Reasons Why You Need a Content Management System

Content Management Systems (CMS) is not new to bloggers and content marketers. If you are an internet marketer, you probably have an idea of what CMS is. Notable CMSs like WordPress, Joomla and Drupal are already popular… but always remember your website is the centerpiece of all your internet marketing strategies and your CMS is the heart of your website. So, doesn’t it make sense to spend some time to understand the software that will ultimately drive your entire internet marketing strategy?

In this blog you will learn the top five reasons why you should use a Content Management System for your website. But first, let’s start with the basics…

A CMS is software that stores the content of your website, facilitates editing for novice webmasters and allows several web administrators to log on to a single system to collaborate on updating your website.

It works like this: Your website development company does the complicated job of building your site within the CMS. When they’re done they give you keys then ultimately you have the ability to add and update the content at your will.

5 Reasons Why You Should Use Content Management System

1. You can update your website on your terms.
If you want to quickly add an event or image to one of your web pages and your web was coded manually by a third-party web development company, you would have to ask them to add the article. Instead of being held hostage by your web development company, a CMS makes it simple for the average user to update and edit the content of the website. You will gain the ability to make your site more dynamic and more valuable to your visitors.

2. No HTML knowledge? No problem!
While knowing the basics of HTML is recommended; the days of having to know HTML to edit webpages are over. Your CMS will come with a page editor or a WYSIWYG (What You See Is What You Get) editor. Basically, if you know how to create a simple document in Microsoft Word, you will have no problem creating website pages, blogs, articles and E-mails within the CMS.

3. When redesigning website it won’t require a complete site review.
With sites created in a CMS, the design is created separately from the content. So, when you are ready to change the look of your site, the old design can be lifted and replaced with a new concept with no problems.

4. Access the most up-to-date web functionality.
CMS will provide users with regular updates as well as training tools on how to use the new features. Many CMS owners also come with a support team that users can talk to.

5. Managing internet marketing strategy under your roof.
A good CMS include things you need for implementing an online integration strategy. Most CMS will include tools for SEO, social media marketing, blogging and email marketing. Also you can use CMS to create event registration forms, collect fees and donations, and store member information.

With all of these benefits, it’s clear to see why having a CMS is so important and can make your website stand out from the competition.

This information is provided by our friends over at Light Online Marketing.

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